1. Optimizing Ad Creatives

• Existing ads were too generic and weren’t highlighting their product’s premium quality.
• We created high converting direct response videos that focused on key product benefits like elegance, comfort, and craftsmanship.
• This approach helped double engagement and conversions almost immediately.

2. Building a Stronger Sales Funnel on Facebook

• We tested multiple audience segments, balancing broad targeting for new customer acquisition and retargeting warm audiences (website visitors, Instagram engagers, and past purchasers).

• Previously, retargeting wasn’t a priority, but once we optimized it, sales saw a big jump.

3. Leveraging Google & YouTube for Retargeting

• Due to iOS 14+ changes, Facebook’s retargeting became expensive and less effective.

• We shifted focus to Google & YouTube remarketing campaigns, testing different ad formats and messaging to push potential buyers down the funnel.

• This helped reduce acquisition costs and boosted overall conversions.